TikTok is a free platform, and it is flexible with a vast range of prompts. The users can select from an extensive sounds library, short instants of TV shows, popular songs, and YouTube Videos. TikTok pleases the users with extremely funny content, and it is growing stronger with time. Like any other social media platform, TikTok is user-friendly, where the users can follow people. TikTok is a feed centric and futuristic application. The users tend to spend more time with apps that provide more confidence and less personal.
The “ForYou” feed-in TikTok works algorithmically, based on user’s interactions and previously watched videos. TikTok is well known to support users to leap a new set of audiences, trends, enthusiastic and temporary friend groups, who understand their contents better. TikTok offers instant feedback and constant motivation where the users get addicted. TikTok is a viable place for Gen Z audiences to be on their own and enable brands to engage their fans more entertainingly and authentically. Also, the influencers are proceeding with real moves to build trust among their followers and to buy TikTok likes.
TikTok is more flexible to edit and upload content than any other social media platforms. Anyone having a smartphone can simply create content and post them on the platform. TikTok is exclusively designed for the younger generation and is predominantly niche-oriented. The app is more appealing to users who have short attention spans and users who stick to their mobile phones most of the time. The app consists of short funny video clips and studies user preferences through AI algorithms, and offers customized video feeds.
The users can connect with the appropriate audience as soon as they open the app and are not hindered with any tutorial or sign up. TikTok effectively utilized user acquisition and paid media strategy that led to their popularity in mobile phones. People consistently seek various outlets where they can express themselves and engage with others on Social media. The crucial aspect of TikTok’s success is the passion for music by audiences of all age groups. This combination offers an entertaining twist and exposes itself to new challenges, memes, and trends.
TikTok vividly grasped companies’ insights and created compelling advertisements, and flourished creativity to a massive audience. TikTok ads are better than commercial TV ads where the advertisers invest a huge amount to gain attention for a few seconds. Remixing has proved to be the future of TikTok as it inspired many people to create. Also, the remixed contents are accessed in a compulsive way, and they get trending on the platform. Initially, the users may be unaware of why they spend so much time on the TikTok platform. The platform showcases various aspects, and the potential AI studies the user behavior from that. The app sends daily notifications as per the algorithm of the user preferences. TikTok overcomes the denominations of friend networks and individual connections.
TikTok is driving the community of creators to develop awareness on social problems, including women empowerment, education, wildlife conservation, and public hygiene. “TikTok For Good” is a program that encourages the user community to contribute and commit to the creative economy of India with socially fair content. TikTok has collaborated with social enterprises such as MASH Project Foundation and Josh Talks to carry out its programs. TikTok hosts workshops with NGOs across the country as a part of the collaboration. The workshop was first conducted on the fifteenth of July in Delhi, which witnessed nearly eighty NGOs from various sectors. The NGOs were trained on mechanisms for raising funds and building connections with feasible donors. They were also effectively taught to use social platforms to segment information on sensitive issues, gather support, and build cooperation over the communities.
TikTok has declared that it is consistently striving to contribute towards the Nation’s creative economy. Also, the platform makes an effort to enhance the social consciousness among the users and encourages them to be responsible individuals. TikTok allows NGOs to reach TikTok creators across various demographics of the country. TikTok is dedicated to sharing content on the specified issues through creative images, videos, and infographics. TikTok videos have created a considerable social impact, and it uplifts society in a significant way.